Renowned author and brand expert Marty Neumeier will help you make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
Over the course of 2 hours, you’ll build four key elements of the Brand Commitment Matrix, a high-level strategy document that describes how and your customers will co-create your brand.
“Customers don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out—not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. These are your people. How will you lead them?”
Silicon Valley Brand Guru &
Author, The Brand Flip